MamaLamaHiking was founded with a focus on active consumers aged 16 and older. We
produce t-shirts from materials sourced in China and purchase ready-made backpacks from
the same supplier. Our main audience consists of people who enjoy hiking, trekking, and
adventures. They drive the demand for functional, comfortable, and high-quality gear at an
affordable price.

From the early months, our strategy was based on slightly lower price positioning compared
to competitors. The goal was an aggressive market share capture by offering the best price-to-
service ratio. We set product prices starting from $103 and dynamically adjusted them based
on market conditions and seasonal demand.

To support demand, special attention was paid to marketing and innovative development.
Investments in R&D and marketing helped build a loyal customer base and increase brand
awareness. We used a flexible approach to procurement, adjusting volumes based on
forecasted demand and available budget. During peak seasons, such as May and December,
large orders were placed to avoid shortages and increase sales volumes.

We are proud that our brand has gained recognition and trust among leaders in the outdoor
gear industry. Fjällräven, A.S. Adventures, Patagonia, Decathlon, and REI trust us—this is
confirmation that our approach to production and customer service meets the highest industry
standards.

The company follows a sustainable development approach, monitoring environmental
performance and minimizing its carbon footprint. The MamaLamaHiking strategy focuses on
sustainable growth, innovation, and customer orientation, ensuring stable market positions
and future growth prospects.